4. Livestream shopping, which became wildly popular in China over the pandemic, was once a booming industry — with nearly half the country’s internet users buying from livestream sellers by mid-2023. For example, you can do an instructional video, a behind-the-scenes look, or a Q&A. io Live Stream Shopping Platform is the solution that can help you reap the. 3. Overall, we expect total retail livestreaming ecommerce sales in China to reach $299. Livestream shopping offers a number of advantages for both shoppers and businesses, which is why it’s become such a popular trend. However, in this new phase of the Covid-19 pandemic, brands are still waiting for prospective viewers to have. For many companies, inviting celebrities has become a shortcut to attract new followers. How to create an account: Fill out the form on the company's. 3. In our study, a surprising number of respondents confirmed spending $100-$300+ while attending such events. In March, Klarna held its first livestream shopping event with Macy’s. Sell & Promote Products on your store by adding Live Shopping & Shoppable Videos as a Sales Channel Live Shopping & Shoppable Videos help you Boost Sales & Buyer Engagement, and Enhance your Brand Perception by connecting better with Buyers and Showcasing Products in ways that lead to Informed, Trusted & Accelerated Purchases. Explore more ways to sell with Checkout on Instagram. 1 Nikki Gilliland, “Seven examples of brands engaging in social commerce,” Econsultancy, June 1, 2022. ECOWISH Women Pullover Sweater Turtleneck Plaid Long Sleeve Loose Casual Chunky Checked Knitted Winter Sweaters Jumper Tops. Bringing the brand into their homes allows them to create a stronger emotional bond with brands, products and even the personalities doing the selling, whether they are influencers,. Livestream shopping lets you have two-way conversations with your target audience in real-time. The question, of course, is whether livestream shopping is a pandemic flash-in-the-pan, not unlike Peloton, which is reportedlyIt’s not surprising that livestream shopping took off when people couldn’t actually go to a real store, or were doomscrolling social media during shutdown, lockdown, and quarantine times. During a LiveStream Shopping event, customers are treated to a live testimonial or product demo. The concept, where influencers and brands pitch products to viewers watching on their phones, is poised to become a nearly. And while some platforms have. Starting at 7pm ET on Sunday, November 28, people can watch and shop from. " In the U. It has been estimated that the Chinese live eCommerce market will reach $305 billion USD in 2021, which is a 384% growth compared to 2019. Livestream shopping is on a quest to become mainstream. By comparison, the firm expected China’s. Last year it raked in about $356 billion in sales — up from $194 billion in 2020 and $65 billion in 2019, per. Whatnot is the collector’s live stream shopping app. Elevate your shopping experience with Walmart Live! Browse our wide selection of products, watch real-time demos, read customer reviews, and get expert recommendations to make informed purchases with confidence. In China, on the other hand, livestream shopping already plays a huge part in the country’s social shopping culture. An influencer or ambassador is placed in front of a camera to sell products to an audience. Live Video Shopping has grown so. The hosts of these sessions can be retail sales representatives, celebrities, or influencers. 4. Livestream shopping is already a popular activity overseas, but is still gaining ground here in the U. Livestream shopping (also known as live video shopping) is used by brands to promote and sell products through livestreams on digital platforms, [1] often in collaboration with. It's now a common tool in creating a virtual shopping experience for online customers. Livestream shopping is different from shoppable video, and knowing the difference is key to understanding Facebook's exit. Livestream Shopping Trend 1: Surge of Livestream Shopping on Brand-Owned Digital Properties. Experts predict that the live shopping industry in the United States (US) will be worth $35 billion by 2024. Livestream shopping started on social media in China, and according to Coresight Research, has grown into a $512 billion market. The livestream shopping market in China reached $150 billion in 2020 and is expected to reach $300 billion in 2021 (Coresight Research). The U. 23 likes. This unique form of shopping involves sellers broadcasting live videos of themselves showcasing products while viewers can ask questions and make purchases in real time. That could more than double to almost 1. How to create an account: Fill out the form on the company's. In a short space of time TikTok is fast becoming a. Paramount Plus. EST on the Walmart profile page on TikTok. While Facebook leads the current faction of. Online Shopping is fast and convenient, but the lack of human interaction is often missed. Live streaming keeps getting more and more popular on the internet. In 2021, livestream shopping in China generated $327 billion, a 108% increase following a 220% growth in the previous year. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams. since 2019 and is projected to double. A millionaire at 34 and bigger than “Sunday Night Football,” China’s star saleswoman Viya rules a $60 billion world of live online shopping. $ 1. S. It’s also referred to as live shopping, shopstreaming or retail live. China is currently the global leader in eCommerce and livestream shopping. “Livestream shopping is the future of retail,” Amazon Vice President of Advertising Wayne Purboo told Financial Times. 9 trillion (US$720 billion) in 2023. Then for "Pop-Up Rankings," we. S. The format allows the brand to inform its consumers while it entertains,” says Elizabeth. With live shopping, consumers are able to experience a similar experience as shopping in-store, in that they can ask questions to the livestream host, comment in real-time, and take a closer look at the product, but it can be accomplished in the comfort of their own home – convenience is key. Puedes realizar tus Livestream Shopping a través de redes sociales o a través de plataformas especializadas para aplicar esta técnica. Lack of consumer enthusiasm for, and awareness of, the TikTok Shop service was. This frenetic digital shopping experience played out on Ntwrk, a three-year-old, live-shopping app that could be billed as “ QVC for Hypebeasts. and European markets after the Chinese-owned company’s attempt at offering it in the UK resulted in a catastrophic flop, according to a Financial Times article quoted in 9 to 5 Mac. Livestream shopping has a 70% conversion rate average for luxury goods. With livestream shopping providing a more detailed look at products, it is an especially effective sales channel for luxury goods. This could effectively double the draw for the event, as each. 5 billion in a matter of 30 minutes. . 99. Vertical. Live stream shopping can let you do that with ease by offering prospects a shopping experience that is interactive, engaging and personalized. We analyze 2,851 online sellers who adopted the livestream shopping channel from September. Livestream shopping is the perfect platform for showcasing your work and connecting with potential buyers. In 2020, Quivr tested livestream shopping platforms for the first time. Click on the Plus + icon. 5 billion in the first 30 minutes. Find collaborations: look for influencers and creators. A strong livestream shopping host leads the entire virtual event with personality and purpose. S. Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). The aim is to provide consumers with an immersive and interactive experience, allowing them to ask questions and buy products during the livestream. 3% of the e-commerce market size in the USA. It is similar to home shopping TV shows where a person demonstrates how to use a product, but all engagement between the host and the audience is, as the name implies, completely live. The platform live streamed shows where influencer hosts demonstrated products available on. Insider intelligence offers market research, trends and statistics for a variety of topics and industries. It provides scripted, filming, and live streaming services for e-commerce brands. com. To change live chat options, monetization, and age restriction, tap More Options then select Show Options. The livestream phenomenon can be a great opportunity for innovative retailers, brands, and influencers. The company works with both companies—brands, stores, and independent retailers—and hosts who run livestream shopping shows. I spent time (virtually) with shopping host Alex Mahl to see what it takes. According to iResearch, in 2021 40% of Chinese netizens were already using livestream shopping. What is Livestream Shopping? Livestream shopping is a channel that brands and retailers leverage to promote and sell their products live. Amazon is investing big. Channelize Live Shopping Platform. ”. 66 billion in 2021, including livestream sessions on both ecommerce and social media platforms. Live commerce has evolved rapidly in China, taking less than five years to develop into an innovative sales channel with an estimated penetration of 10 percent. . 20%) BABA +0. Other retailers decided to. Swipe to ‘Live’ at the bottom of the screen. 115 viewers. Bringing the brand into their homes allows them to create a stronger emotional bond with brands, products and even the personalities doing the selling, whether they are influencers, celebrities or neither. With community-driven trends like #TikTokMadeMeBuyIt inspiring people to discover and share the products they love, TikTok is creating a new shopping culture and sending products like Lion Latches and Love and Pebble beauty pops flying off shelves. Gemstones & Jewelry. Live-stream shopping began in China around 2017. Start your livestream. Poll the audience to understand which products customers like best. Our coverage presents insights into the growth of the market—with a focus on the US and China—as well as recommendations and best practices for brands and retailers to develop winning. S. Nov 22, 2021, 9:00 AM PST. Also called live shopping, it’s essentially the 21st-century answer to home shopping channels. io. Amazon launched Amazon Live for influencers in July, and Instagram and Facebook launched live shopping features in August. Live streaming is also. S. The event may take place on a third-party platform, such as social media, a mobile app, or a specific subdomain of the online business. That said, this style of streaming is still most commonly used by influencers and video content producers to speak directly with their audiences. Livestream has become integral to the country’s e-commerce, generating about 11. Coresight Research expects it to be a $25 billion industry by 2023. It’s no surprise that innovation on the live stream shopping front is coming first from the major U. Depending on your chosen format, there are different ways to go on a livestream. You’ve probably heard of livestream shopping’s booming success in China and its entrance to e-commerce in. Macy’s isn’t alone either. E-Mail Chart Download. Livestream shopping is when a seller hosts an event to sell products in real time, broadcasted via live stream on digital platforms. In September, Rest of World reported the tech company was partnering with. Create Live Streaming Shopping events in a few seconds, embed these on your web site + social media With Livescale's Live Streaming Shopping app, you will be able to interact with your audience in a fun and interactive way, and reduce the path to conversion. More precisely, it is an interactive commercial broadcast, live on a social network (TikTok, Instagram, Facebook, Twitter, etc. July 19, 2022, 7:28 AM PDT. Live selling through owned channels. Livestream ecommerce supports both shoppers with a specific goal in mind and those browsing social media casually. Create A Story With Substance And Layers. Once you have your products in the system, here’s how to launch your Instagram Live Shopping experience: Tap the camera icon in the top right corner. e. Leverage Impulse Buying; Livestream shopping shows are prompt and can persuade audiences to take quick actions. It falls within a larger category of shoppable video, but is nuanced in its use of low-latency live video. 7% of its total retail e-commerce sales. Kevin Hart. ECOWISH Women's Camouflage Print Casual Leopard Pullover Long Sleeve Sweatshirts Top Blouse. Create obstacles, tension, emotionality and even greater themes where. The phenomenon was in part fueled by the pandemic, as brick-and-mortar stores temporarily closed down and consumers sheltered in place. Channelize is a cloud-based, integrated eCommerce solution that leverages the power of live shopping and real-time engagement to boost sales and brand credibility. 5. Analysts estimate that almost half a billion people made purchases on a shopping livestream in 2021, a 20% increase on the previous year, probably boosted by the pandemic keeping so many people at. Saar observed that during a two-hour show from the Bergen Town Center in Paramus, NJ, it. Livestream shopping is giving brands and influencers a video platform for showcasing and selling their wares while chatting with customers who are, in turn, interacting with each other. Getting live shopping shows in front of spontaneous shoppers can substantially. In 2016, Alibaba launched Taobao Live, a service that combined livestream broadcasts with ecommerce stores. Watch Gem Shopping Network's Gem Shopping on Livestream. Taobao is a Chinese shopping network with live streaming features. Livestream platforms like Bambuser. Livestream shows are an effective approach to form an event around a new product, collection, restock, or pre-order. com, Pinduoduo, and WeChat, in addition to short-form video apps like Douyin (TikTok’s. 99. Amazon first entered the livestream shopping space in 2016 with Style Code Live, a high energy show that let viewers shop while they watched hosts talk about the latest fashion trends. “When I open the app for fun dance videos. Features like product highlighting, live promotions and chat help you engage with your audience during your streams. Channelize. A 2022 survey revealed that Facebook Live is the preferred live shopping platform for more than a quarter (26 percent) of U. S. 2 million books, 111 billion times the age of the Earth, and four times Bill Gates’ wealth. 99 How to Stream Benavídez vs. With majority of global shoppers wanting their brands to become more digitally innovative, live commerce is used by 78% of businesses. As of April 2023, the platform counts around 2. and the U. Choose the products or the collection you want to feature. S. Through the partnership, Ulta Beauty brand partners will be able. Discover Live Shopping, Shoppable Videos, and Shoppable Stories. It falls within a larger category of shoppable video, but is nuanced in its use of low-latency live video. According to a 2022 survey, the main benefits of livestream shopping globally were the possibility to access exclusive discounts and use it as a source of inspiration and ideas. Amazon Live takes the fun and interactive nature of live video and joins it with online shopping. “Facebook shutting down its live commerce feature is a signal that it’s not bringing in users or revenues,” said Jasmine Enberg, Principal Analyst, Social Media at Insider Intelligence in an interview with Retail TouchPoints. Live-stream video shopping, a $4. Hacer compras en tiempo real con influencers. One report noted that social commerce as a whole, which includes livestream shopping, only made up around 5% of total e-commerce sales in the U. It promises to integrate seamlessly with your existing website and other apps you might be using, such as Shopify, WooCommerce, and Magento. ”. In an increasingly robotic buying experience, live stream shopping adds a necessary dose of human connection. Add a sense of urgency with an exclusive discount, and it's a winner. Who it's for: Buywith is a livestream-shopping app catered to e-commerce and retail brands that use influencers. Stephanie ChevalierThe technology infrastructure for livestream shopping had been built in the pre-Musk era of Twitter, but now the emphasis is shifting away from retailers and merchants and more toward creators, it. Livestream shopping is when a seller hosts an event to sell products in real time, broadcasted via live stream on digital platforms. Thus, from the para-social interaction (PSI) theory perspective, this study draws on cognitive–affective system theory as an analytical framework to explore internal mechanisms of how anchors' characteristics influence. 3. 99. See, click and buy has become the most convenient and popular ways to. S. In China, where the phenomenon first emerged, it is already a major sales channel, accounting for more than 10% of total retail ecommerce sales and generating $300 billion of revenue for retailers in 2021. 4 trillion. Start your livestream. Selecciona la plataforma adecuada. China's e-commerce companies have sought to make online shopping more entertaining with live events that draw massive audiences and an astonishing amount of sales in a. Best live shopping platform with a wide range of integrations. 2. By incorporating livestream shopping, an interactive video experience, individuals are able to ask questions live and shop the retailers. But the livestream shopping bubble has begun to deflate this year. 70%) AMZN -2. 1. Live shopping is a way of buying products in real-time that has taken over China. This constituted 2% of all online sales, but the firm. Live shopping helps build brand recognition. The department store chain Nordstrom said Wednesday it will debut its “ Livestream Shopping” channel, as part of its broader ambitions to delve into e-commerce livestreaming, which is already. A year ago, livestream video shopping was hailed as a panacea. e. Fosters Instant Buying Behavior. 99. Los Angeles. 2. According to our best estimates, livestream e-commerce online sales in the United States will hit an astounding $11 billion in 2021. Sell & Promote Products on your store by adding Live Shopping & Shoppable Videos as a Sales Channel Live Shopping & Shoppable Videos help you Boost Sales & Buyer Engagement, and Enhance your Brand Perception by connecting better with Buyers and Showcasing Products in ways that lead to Informed, Trusted & Accelerated. Consider Target Finds your virtual walk down the Target aisle, full of ideas, trends and stories from real people at Target, our partners and our guests. S. Important Takeaways: eCommerce has grown by 30% in the past year. Every story is hand-picked, hand-curated and hand-crafted by a group of us at Target and thousands of our Instagramming friends. Getting live shopping shows in front of spontaneous shoppers can substantially. Livestream shopping, or simply live shopping, is a marketing strategy wherein a host, usually an influencer or a celebrity, promotes a product through a live video. Estrategias y tips para el Livestream Shopping. Though a relatively new form of social commerce, livestream shopping is already making waves in the digital atmosphere. This year, it reached half a billion people — or 62 per cent of the country’s total internet users — and has become a key driver of e-commerce sales. last year, per Insider Intelligence data. However, livestream ecommerce isn’t just the online version of TV shopping. S. livestreaming market is expected to reach $11 billion by the end of 2021 and hit $25 billion by 2023, according to Coresight Research, a global advisory and research firm. Twitter is hosting its first shopping livestream on November 28th at 7PM ET, the company announced today as it. Livestream shopping took China by storm during the pandemic, growing into an estimated $423 billion market in 2022. A livestream host going by the pseudonym Viya in China managed to sell $100 million GBP (appx. According to a 2022 survey, more than a third of U. Planificar el evento en directo. S. Consumers there just love livestream shopping. WeChat Live-Streaming in China. Livestream shopping, or live shopping, first appeared in 2016, when Alibaba introduced it as part of Single’s Day. In 2016, the e-commerce giant Alibaba launched Taobao Live, popularizing live shopping in China. With LiSA, you can start interacting with your online customers on a personal level, delighting them and converting your content to sales right before your eyes. While livestream shopping has attracted enormous attention in the e-commerce world, whether and how it can help online sellers remains questionable. The feature was designed to give creators and brands an. The global live streaming market is estimated to reach $11 billion by 2021. were at an estimated $17 billion, and is expected to cross $55 billion by 2026. Shop livestreams daily: Celebrities and influencers curate their must-have products and top deals on Amazon Live. 8 billion yuan in 2019 and is expected to reach more than 900 billion. TikTok users will soon be able to buy goods in the app, the Financial Times reports. Joan Kennedy. A personable host demonstrates products while shoppers can ask questions or talk about their experiences. According to TechCrunch, startups like Bambuser, Popshop Live, Talkshoplive, Whatnot, and others have raised multimillion-dollar rounds of investment in their live shopping businesses. 99. As the essence of livestream e-commerce is social commerce, building a livestream brand community and attracting brand followers are the key aspects to achieving sustained revenue. Livestream shopping experiences are expected to rake in $480bn in China this year, according to eMarketer. Básicamente el livestream shopping es un concepto que trae las tradicionales televentas a las redes sociales. Livestream shopping is the latest social commerce trend that every retailer needs to keep an eye on. TikTok reportedly plans to take home shopping into the livestream era with a new. "Livestream Shopping enables us to stay closer to the. How livestream shopping works in China. M. Even more impressively, its first-ever live stream saw a conversion rate of five percent, higher than the brand’s average website conversions. Log In to the TikTok app and your account. Live shopping could be. $29. S. Social commerce has been increasing in the U. However, it has recently surged into the world of live-stream shopping – by popular demand. EST. 3 billion yuan ($66 billion), according to iResearch, a Shanghai-based market research firm. Find what you need and more, whether you are looking for something specific or just browsing for inspiration. Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream. Livestream Shopping is a place where you can find everything that’s trending. S. Social media networks are the most popular platforms for livestream e-commerce in the United States. Tap Shopping. With livestream shopping providing a more detailed look at products, it is an especially effective sales channel for luxury goods. Livestreaming e-commerce in China. Livestream shopping is a trend that’s catching on really fast worldwide. $137 million) in food products on e-commerce platform Taobao, according to an article on The Grocer . Anuncia el evento. 47%) META -0. Also known as live commerce, shopping via online streams on social networks is. Main benefits of livestream shopping in Germany 2022; Interest in livestream shopping and shoppable videos in Spain 2021; Share of buyers after a live streaming session in Spain 2022, by age; Main. Live-stream shopping is the next big thing to enter the world of e-Commerce, having already established a billion-dollar industry in China. In 2021, the market is growing at a steady rate and with the. La intención es despertar curiosidad y deseo de compra a través de. Live commerce goes by many names, including live selling, live shopping, live stream e-commerce, and more. Nov 22, 2022. At my company, which specializes in livestream shopping, I have seen these four tactics improve small business livestreaming success. Facebook, Instagram, and TikTok have their own in-built livestreaming shopping capabilities. Source: youtube. com, Tmall, Taobao, Pinduoduo, Douyin, Kuaishou, and Xiaohongshu. io. The final category of live shopping apps we’re covering involves using live streaming shopping features built into popular social media platforms such as Instagram Live, Facebook Live, Amazon Live, and YouTube TV. For more information contact sales; Pros: Allows for the sale of NFT’s; Coding is not requiredTo run a live shopping event: Plan the event: create a video script with the products you plan to showcase and rehearse what you’ll say. ”. Livestream shopping, often referred to as live shopping or live commerce, is a digital fusion of entertainment and e-commerce. The U. Kevin Hart. As. ”Elevate your online customers’ shopping experiences with live events on your website. 25% + 30¢ per item sold. Amazon Live 8. m. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. While their primary focus is most definitely on live stream shopping, the brand promotes their short shoppable videos as being mirrored after TikTok, and as a solid way to engage with cold prospects. Vimeo Enterprise. $46. 11 Global Shopping Festival in 2020 – the world’s largest shopping event – the 143-year-old family-owned business hosted 16 straight hours of livestreaming to demonstrate its vacuums and other products. Livestream shopping is a relatively new phenomenon that is growing in popularity. The most common type of host used by retail companies (51 percent) in their livestream shopping events were influencers or celebrities with 500,000 followers or more on a given. In China, many e-commerce marketplaces like Taobao and Alibaba incorporate. Considering the unsustainability and high cost of the celebrity host. Livestream shopping is estimated to be a booming $60 billion industry in China, and its popularity is quickly spreading to other countries—especially with people spending more time at home during the pandemic. Source: SEO Agency China. For instance, X (formerly Twitter) is set to host a livestream shopping event with Paris Hilton. According to iResearch, in 2021 40% of Chinese netizens were already using livestream shopping. 79. Supercharge on-site engagement and sales with our All-in-One Social Commerce Suite. Livestream shopping is still getting its footing in the West. By doing live shopping, you give people the ability to shop online while getting real-time customer service. as our counterparts in China, there is a lot of potential for brands. Black Friday is obviously the best day of the year for shopping and finding the best deals on Christmas presents and beyond, but this year there's even more to be. For example, China-based livestreaming app Kuaishou went public a few weeks ago following stellar gross merchandise volume growth in 2020, while payment unicorn Klarna recently partnered with ShopShops to offer livestream shopping during its second virtual shopping event. What is live shopping? Entertaining and friendly, live shopping, or livestream shopping, is a kind of TV shopping 2. Much like watching a home shopping network, livestream commerce operates in a similar fashion. 000 streaming minutes; Enterprise: Unlimited live shopping products and 250. More specifically, live stream commerce describes the fusion of interactive video with online buying and selling. And don't worry if you missed the live shows; you can play back and shop the videos any time! Dolly Parton: October 9 at 7:00 p. , major tech companies like Amazon, Facebook,. 1. Livestream shopping uses live video to share products, answer questions, and close sales with customers who are joining remotely to watch, chat, and buy. Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the. While this online shopping trend has increased recently in the U. Based on brand value and word-of-mouth reviews, Taobao Live (淘宝直播), Jingdong (京东), Xiaohongshu (小红书), Douyin (抖音), and Kuaishou (快手) are the top five live streaming platforms in China as of August 1 st 2023. Livestreaming e-commerce in China (also known as live commerce or livestream shopping) was initiated by fashion e-commerce platform Mogujie in 2016. However, livestream ecommerce isn’t just the online version of TV shopping. Think of it like. $41. McKinsey expects the value of China’s live-commerce market to reach $423bn by 2022. This holiday season, we have 30+ shoppable livestream events, spanning across eight social and media platforms including BuyWith, BuzzFeed, Facebook, IGN, TalkShopLive, Tasty, Twitter and YouTube. QuivrLivestream shopping is a shopping event where customers make real-time purchases while a video displaying products is streaming live. It’s similar to QVC and the Home Shopping Network, except the audience is online. It’s also the size of the livestream shopping market in 2022. About 67 percent of users in China. tech platforms. Livestream shopping in the U. Think of it like QVC, but entirely online. Live shopping is a way of buying products in real-time that has taken over China. The company works with both companies—brands, stores, and independent retailers—and hosts who run livestream shopping shows. Hiring agencies to shape livestream content is an approach TikTok is reportedly taking outside the realm of shopping, too. The app is working on new in-app features like live-streamed shopping, similar to QVC. But the livestream format as a shopping driver on social media clearly isn’t working in the U. Jessie James Decker: October 10 at 5:00 p. Best Health Supplement Store in Canada. In fact, as more and more shopping shifted online during the COVID-19 pandemic, the proportion of shoppers who bought via livestream shopping grew 86. “Live shopping gives retailers the opportunity to create an engaging environment where customers can get familiar with the brand and its products without having to physically visit a store,” shares Robert Hoffmann, the Marketing Manager at. 3 billion yuan ($66 billion), according to iResearch, a Shanghai-based market research firm. In fact, compared to its success in China, livestreaming commerce in the US is almost certainly overrated. Get Creative With Your Livestream Content. 7 million users across the United States, Europe, Asia, and the Middle. Tap Create then select Go Live. Type in the title of your live event and select a start date and time before hitting the "Schedule Live Video" button at the bottom of the screen. 18 August 2022. TikTok is dropping plans to expand its livestream shopping venture TikTok Shop in the U. 7. About 72 percent of users in China agreed or strongly agreed they want to buy more products through this shopping format, ahead of users in Latin America (63 percent), the United States (49 percent), and Europe (38 percent). (Bambuser) By.